Categories
Uncategorized

1 trillion yen of advertising revenue could be lost, IAB warns industry’s lack of intention to abolish third-party cookies

On March 11, the advertising media industry group IAB (Interactive Advertising Bureau) pointed out the lack of intentions of the media industry regarding the impact of the digital advertising industry due to the abolition of third-party cookies, and the increase in corporate bankruptcies in 2022 I warned you that you might be connected. According to the State of Data Initiative, which took place in early 2021, 76% of more than 200 executives in the industry believe that revenue will not be impacted.Meanwhile, investment costs associated with third-party cookies will increase 3.3% in 2020, and publishers will need to consider making up for up to $ 10 billion in advertising revenue. […] The post 1 trillion yen of advertising revenue could be lost, IAB warns industry’s lack of intention to abolish third-party cookies first appeared on Media Innovation.

Leave a Reply

Your email address will not be published. Required fields are marked *